Project Details 

We were tasked with creatively and efficiently showcasing the design and function of a newly-developed app. Even though this app was still in the design process, it had just enough functionality for us to create a plan and story around how the app could be used, all while playing within the uniquely specific branding of Irvine Company.

Our Approach

It was important to both tell a story so prospective users of this app could envision the process, as well as showing how enjoyable the experience could be. This single-day shoot was part lifestyle shoot, part product tutorial, all wrapped into a beautiful & engaging commercial.

Our Team